Project Description

Yvonne is a specialsed coach helping individuals, couples and families to find paths to new connections. Yvonne has developed and worked under her first business Yvoor for many years, and is now ready to start a new, more personal and firmly rooted in personal growth and well-being under the brand Allenamento. Yvonne had some ideas on how she wanted this new brand to look, with bright colours and an idea of mandalas was our starting point. In collaboration with Cigdem, Vinita and Moran we started working on the creation of the new brand of Allenamento for her multilingual website.

Cigdem started by creating a huge mood-board for Yvonne with many different concepts, fonts, symbols and initial sketches. She then sketched some of the ideas out to give an idea of form.

Project Details

Client Yvonne Hanssen
Date 07.02.2024
Skills  Branding Corporate Identity, Branding Photography, SEO & Web design

designs by Cigdem Guven


Cigdem’s creativity knew no bounds on this project! With so many amazing to designs to choose from, it wasn’t easy to cut it down to one! Which one would you choose?

As well as the primary brand, Cigdem also designed business cards, flyers & a powerpoint presentation background.

Branding photography shoot on location

Our process has been honed over the years of Vinita and I working together so we know the right steps to take to achieve the best results.

First we discussed with Yvonne what her business represented and the important aspects that makes her business unique. Then Vinita and I brainstormed the ideas and created a moodboard. Not only so that Yvonne could see the kind of images we are looking to take, but also so that I can start building the design of the website knowing which images I want to go where.

On the day, Yvonne was very well prepared on location at ROOOMS in Maastricht together with her model and mascot Winne (her dog!) We spent the afternoon moving throughout the building looking for the best light and making sure that we had all of the photos that were on our shot list. We also went outside onto the streets of Maastricht with Yvonne and Winnie to get some more relaxed shots.

Take a look at these amazing results!

Photography by Vinita Salomé




Together, Moran & I designed the architecture of the site, giving suggestions of the content and CTA’s so that the site made sense and created the right impression for visitors. Moran then worked her detective magic on the website to make sure that the ideal clients make it to Yvonne’s website. She also showed Yvonne how to create the right kind of content to share her knowledge.

The content was written, and translated  by the incredibly talented Mags from House of Hives. As well as finding a beautiful way to describe Yvonne and her business, she also interviewed her on her own podcast!


As always, managing this project with Rebranding Boutique team was fun, highly organised and came in on time. The website was a dream to design and develop with all of the elements so beautifully choregraphed and executed. As was Yvonne, who was such a pleasure to work with! Wishing you all the best with your new website Yvonne!

The team:

Lisa Hall


Vinita Salomé


Cigdem Guven


Moran Greenwald