You Are Your Brand: One-to-One Website Course
A personalised website course for small business owners
Your website should be more than a digital business card. It should communicate who you are, connect with the right clients, and support the growth of your business.
This personalised five-session online course brings together everything from the You Are Your Brand workshop series, with additional practical WordPress training. You’ll clarify your brand, develop your content, plan your visuals, build your website, and learn how to manage it with confidence.
By the end of the course, you’ll have a stronger online presence, a clearer message, and the skills to take control of your WordPress website.
create a website that is an expression of who you are
Who it’s for
This course is designed for freelancers, sole traders, creatives, consultants, and small business owners who:
- Need a website but don’t know where to start.
- Have a website that no longer reflects their business.
- Struggle to explain what they do clearly online.
- Want to create their own website in WordPress.
- Feel overwhelmed by content, images, branding, or technology.
- Want more confidence and independence when managing their online presence.
Photography by Vinita Salomé
The five sessions
Session 1
Your brand and website foundation
We’ll begin by clarifying your business, audience, values, and goals.
You’ll explore:
- What makes your business different.
- Who you want to connect with.
- Your ideal client’s needs and challenges.
- Your brand personality and visual direction.
- The purpose of your website.
- The pages and features your website needs.
You’ll leave with: a clear website strategy, ideal-client profile, page structure, and brand direction.
Session 2
Your message and website content
We’ll turn your ideas into clear, engaging website content that sounds like you and speaks to the right people.
We’ll work on:
- Your positioning statement.
- Homepage messaging.
- About-page content.
- Service or product descriptions.
- Calls to action.
- Client-focused language.
- Website structure and user journey.
- Writing content that is clear, warm, and easy to understand.
You’ll leave with: a content plan and the foundations of your website copy.
Session 3
Your visual identity and photography
Your website should look and feel like your business. This session focuses on creating a consistent and authentic visual presence.
We’ll cover:
- How your branding works across your website.
- Colour, typography, and visual style.
- Choosing the right images.
- Planning a personal or branding photoshoot.
- Creating images that help clients connect with you.
- Image sizes, formats, and optimisation.
- Accessibility and useful alternative text.
You’ll leave with: a visual direction, image plan, and guidance for preparing your website assets.
Session 4
Building your WordPress website
This is the practical website-building session. You’ll learn how to create and manage your website in WordPress.
We’ll cover:
Understanding the WordPress dashboard.
- Choosing and setting up a theme.
- Creating pages and navigation.
- Adding text, images, buttons, and links.
- Building a clear homepage.
- Creating service, About, and contact pages.
- Understanding the page builder.
- Managing basic settings and media.
- Making your website easy to use on mobile.
You’ll build your website with guidance, rather than simply receiving a finished site you cannot manage.
You’ll leave with: a working WordPress website structure and the skills to edit it yourself.
Session 5
Launch, visibility, and taking control
In the final session, we’ll refine your website and make sure you feel confident managing it after the course.
We’ll review:
- Your website’s clarity and user journey.
- Calls to action and contact options.
- Basic SEO settings.
- Page titles and meta descriptions.
- Website accessibility.
- Mobile presentation.
- Loading speed and image optimisation.
- Google Business Profile or other relevant platforms.
- Analytics and website performance.
- How to make future updates in WordPress.
- A simple plan for keeping your website current.
You’ll leave with: a launch checklist, ongoing website plan, and confidence to manage your online presence independently.
Format
- Five online sessions of approximately 90 minutes each.
- Sessions spread over five to eight weeks.
- Individual exercises and tasks between sessions.
- A mix of teaching, practical work, feedback, and troubleshooting.
- A website project tailored to your business.
What’s included
- Five personalised one-to-one online sessions.
- A tailored website strategy.
- Guidance with brand direction and messaging.
- Support developing your website content.
- Website and branding photography guidance.
- Practical WordPress training.
- A website page and content checklist.
- Basic SEO and accessibility guidance.
- Session notes or recordings, if desired.
- Email support between sessions.
- A personalised launch and maintenance plan.
What you’ll need
To get the most from the course, you’ll need:
- A laptop or desktop computer.
- A WordPress website or WordPress installation.
- Access to your domain and hosting, if already set up.
- Your logo, colours, images, and existing content, where available.
- A willingness to work on your website between sessions.
You don’t need to be technically experienced. The course is designed to guide you through the process step by step.
Bespoke Website Design
If you’re looking for a more tailored solution, Lemonberry Creatives also offers bespoke website design and development using WordPress. This service is ideal for businesses that need a more strategic, flexible, scalable, or technically advanced website, designed around their specific goals, audience, brand, and future growth.
Ready to take control of your online presence?
Reach out to book a discovery call to discuss your business, your website goals, and how the You Are Your Brand one-to-one course can support you
Investment
€1447 (excl. btw)
for all 5 sessions