Nourish and Flourish
Audrey wanted to brand her new Nutritional Therapy business.
In our briefing we talked about how its important to increase the healthy microbiome in the gut and so the message she wanted to convey in her branding was the you can improve health by improving the health of your gut.
Audrey had a few ideas of form that she wanted to explore, including a silhouette of the body, healthy green soil/garden within the intestines and harmony/roots. She likes soft feminine colours which aren’t too bold and something that reflected her personality.
Audrey hopes to open a delicatessen in the future and so a mockup with her brand shows how it can grow with her business. Currently there is no set colour-way so she can use the branding in various different scenarios.
Although this is the finalised design, the branding is such that the logo can be shown on a variety of colour backgrounds and on various different mediums.