AIM to Grow
I have know Charlene for many years through my involvement with the WBII. Back in January 2019, the idea of creating a new website came to Charlene, to showcase new agriculture techniques to the Canadian market to explore the potential, build partnerships, and realize projects to further develop modern fruit and vegetable production using indoor growing technologies.
We started with a simple framework to give structure for this project to grow and with the help of Akanksha Menon, and an illustrator that Charlene knew, the content, design, illustration and colour palette developed organically to create this cohesive and elegant site.
Original Logo Design
The original logo was designed for Charlene by Caroline Orthlieb.
Redrawn and coloured logo
Since only a small jpg was supplied, I redrew the logo, and updated the colour palette, taken from the beautifully illustrated map.
“The WBII needed to renew its website, and Lisa was the best placed to take this on. She knows the WBII inside out, and with all her heart, and some help from our friends, gave us a beautiful new website. It has everything we want, and more. Thank you, Lisa, for your excellent work!!”