Janice was looking for rebranding for her business to launch herself in a new location: Ottawa! With this in mind, we needed to look at her new market and rebrand her coaching business with this in mind.
As Janice wasn’t local to the Lemonberry team, she found her own photographer and we talked through what was needed to present Janice and her business.
We also worked on the architecture of her site to bring the best customer experience and concentrated on quality content.
The colour choices came from Janice’s bright and energetic personality and with all of these steps in place, the site design came together beautifully.
Janice’s approach is all about balance. She wanted her branding to show her reflection of nature and an emphasis on the body.
“Eat well, move well, think well, be well” is her ethos and so this ideology really had to show through in her branding. The colours also needed to evoke Janice’s vitality and passion.
The final design came after several concepts and revisions from lotus leaves to brush strokes, tree variations to puzzle pieces.
Janice decided on this concept and after offering different colour variations, this is the final branding she chose.
Marie Anne Chaloupecky
“I’ve just finished working with Lisa on my website and logo design and couldn’t be happier with the final product, but also the process. I am not at all technically inclined, nor artistic so working with Lisa on developing a new logo and website for my coaching business was a life-saver. She really listened to what I wanted the website to feel like, and the message I wanted to convey and put it together like a beautiful piece of artwork. She was able to link my website to my Facebook page (her recommendation), create a blog space (also her suggestion) and she taught me how to manage my site myself, with a step by step instruction book so I can update it myself in the future and add other applications like a web store or calendar integration as my business grows. The whole experience was much less daunting than I thought it would be, and I really appreciated her advice and expertise. Lisa also helped me save money as I was paying for unnecessary services through a large domain registrar and web hosting company and I switched my site hosting to her servers for better SEO at a fraction of the cost. I’m a very satisfied customer and I’m sure you will be too!”