Learning to Look Up: How Mindful Photography Brought me Back to Stillness
I never imagined a global lockdown would bring me back to the very thing I trained for over 20 years ago.
Here’s my story of how a camera helped me find stillness again, and why this book might just do the same for you.
The Journey to a New Lemonberry Brand
Rebranding Lemonberry has been a long journey, but it has also been one of the most rewarding creative processes I have experienced, working with the incredibly talented Çiğdem from Crocusfield. Together, we explored how to express our values, collaborative approach, and commitment to helping businesses reveal their human side.
From China to Lemonberry Creatives: The Lessons that shaped my business
At 21, I set off on my first major solo adventure: nine months backpacking through China while working in Hong Kong. The experience deepened my passion for photography and taught me to listen with curiosity, communicate across differences, and remain open to perspectives beyond my own assumptions and lived experiences.
A handy step-by-step framework for writing homepage copy
Your homepage is often the first meaningful interaction someone has with your business. Within seconds, visitors need to understand what you offer, who you help, and what to do next. This guide shows you how to plan and write clear, human homepage copy that builds trust and encourages action naturally.
What Community Has Taught me About How I work
This month has reminded me how deeply community shapes my work at Lemonberry. Through women’s networks, film and book clubs, I’ve been reflecting on empathy, listening and shared learning. These values guide how we at Lemonberry create brands: by making people feel seen while bringing their stories to life.
Collaborating for Impact: A Partnership in Data-Driven Branding
This article highlights a powerful partnership in data-driven branding, showcasing how combining creative direction with strategic marketing and SEO expertise leads to authentic, impactful campaigns.
Designed to Connect: Branding and Web Design at Lemonberry
Human-centered branding and web design for small businesses. Discover how Lemonberry and designer Çiğdem create handcrafted, strategic brands and websites that help your clients feel seen, understood, and excited to work with you.
Creative Direction: A Vision Shaped by Photography and Design Experience
Excited to share my latest article on creative direction and how my journey from photography in the ’90s to years of design experience shapes the way I lead rebranding projects today. If you’re curious about what makes truly impactful creative direction, take a look!
Human-Centered Branding: Why People Buy from People
Discover why authentic human connection is the heart of effective branding. Learn how the Allenamento project transformed personal stories into a compelling brand that truly resonates with people.
How to Submit Layout Changes from Author to Book Designer Using PDF
Once the initial layout has been completed and you have the first draft of your book in PDF format, you may want to submit some changes. Whether it’s layout design changes, or spelling mistakes, one of the easiest ways to do that is to make them directly on the PDF itself.
Crafting the Perfect Interior: A Book Designer’s Guide for Authors
Your manuscript may hold the story, but interior design shapes how that story is experienced. This guide explores the essential details of book layout, from trim size, margins and typography to chapter headings, front matter and back matter. Learn how to create pages that feel polished, readable and beautifully considered.
Branding images: why you should update them!
Great branding photography captures how your business looks—it captures your essence. After years of collaborating, Vinita Salome and I understand how powerful images can be. Updating your branding images is a great way to reflect who you are today, helping clients connect with the real person behind your brand authentically.