Typographical twins: 20 perfect font pairings

Contrast, as the name implies, is about finding totally different, but still complementary typefaces that are each fit for their intended application. Traditionally, this involves pairing a serif with a sans serif. Typefaces will generally conflict if they are too...

The Importance of Visual Content

An very interesting article from The Next Web talking about visual content in web design. A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message....

Design Choices Can Cripple a Website

Be aware that however strong the copy and text on a page, its performance is very much dependent on the way in which it is presented. In other words, design choices can enhance or diminish the power of the words. A very interesting read from A List Apart discussing...

Colour theory and web design

A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then, scientists and artists have studied and designed numerous variations of this concept. Differences of...
Magnetic Support

Magnetic Support

Rita has starting up a business selling magnetic supports online. She wanted an eCommerce site with a clear and simple design that would appeal to all ages, and specifically the expat community. Her logo had already been designed by the very talented Adela at AEK...