May 29, 2014
Contrast, as the name implies, is about finding totally different, but still complementary typefaces that are each fit for their intended application. Traditionally, this involves pairing a serif with a sans serif. Typefaces will generally conflict if they are too...
May 26, 2014
An very interesting article from The Next Web talking about visual content in web design. A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message....
May 21, 2014
Be aware that however strong the copy and text on a page, its performance is very much dependent on the way in which it is presented. In other words, design choices can enhance or diminish the power of the words. A very interesting read from A List Apart discussing...
May 20, 2014
A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then, scientists and artists have studied and designed numerous variations of this concept. Differences of...
Sep 30, 2012
Rita has starting up a business selling magnetic supports online. She wanted an eCommerce site with a clear and simple design that would appeal to all ages, and specifically the expat community. Her logo had already been designed by the very talented Adela at AEK...
