SmileDesigner Studio
Project Description
SmileDesigner wanted to rebrand its second practice as an Invisalign-only centre specialising in clear aligner treatment and advanced digital orthodontics. The new identity needed to feel distinct from the original practice while remaining connected to the wider SmileDesigner brand.
Project Details
Client SmileDesigner Studio
Date 24.10.2025
Skills Branding Corporate Identity, SEO & Web design
designs by Cigdem Guven
Branding
The design was inspired by a personal wish to honour someone very dear to the SmileDesigner team. This led to the idea of setting sail: a meaningful concept that became the foundation for the visual identity and the tagline, “Set sail to your perfect smile.”
The nautical theme was developed throughout the branding, with a lighthouse emblem introduced as part of the extended identity. Nautical-inspired stickers were also created for the treatment rooms, adding warmth, personality, and continuity to the patient experience.
Webdesign
The new website was designed to reflect SmileDesigner Studio’s specialist focus and advanced approach to Invisalign treatment. Existing photography from several SmileDesigner photoshoots was carefully selected, with some images colourised and others chosen for their neutral tones to complement the new colour palette.
The website places Invisalign technology and digital treatment at the centre of the experience, while clearly communicating the practice’s expertise in treating children, teens, and adults—from early intervention through to complex bite correction. The registration system was also integrated directly into the website, making it easier for prospective patients to take the next step.
Led by Dr Christina von Massow, SmileDesigner Studio combines more than 12 years of experience with state-of-the-art digital tools to create precise, comfortable, and personalised treatment plans for beautifully aligned smiles.
Working with the Lemonberry Creatives team on this project was a joy! Everything was so well organised, designing and developing the website felt effortless, with all the elements coming together beautifully. Christina and her team were an absolute delight to work with, making the whole experience even more enjoyable. Wishing you all the best with your new website, SmileDesigner Studio!
The team:
Lisa Hall
Vinita Salomé
Cigdem Guven
Moran Greenwald
