Project Description

Giulia is a biologist, nutritionist and certified lifestyle coach specialized in the Mediterranean Diet. She contacted me in February wanting to update her website with a more current and professional look and as she was redefining her offerings, she wanted to place herself in a slightly different market. In collaboration with Cigdem, Vinita and Moran we started working on the rebrand of Salutissima.

First, we discussed updating Giulia’s original branding, giving it a fresh new look with an elegant emblem and a delicious font. Cigdem worked hard on bringing new ideas to this concept and we think she outshone herself on the style and elegance achieved here. It really represents Giulia’s italian heritage, love of good mediterranean food and passionate personality. Here are 3 options that Cigdem developed: Giulia chose the first!

Project Details

Client Giulia Schirru
Date   26.04.2023
Skills  Branding Corporate Identity, Branding Photography, SEO & Web design

designs by Cigdem Guven


As well as the primary brand, Cigdem also designed business cards & powerpoint presentation background.

Branding photography shoot on location

Our process has been honed over the years of Vinita and I working together so we know the right steps to take to achieve the best results.

First we discussed with Giulia what her business represented and the important aspects that makes her business unique. Then Vinita and I brainstormed the ideas and created a moodboard. Not only so that Giulia can see the kind of images we are looking to take, but also so that I can start building the design of the website knowing which images I want to go where.

On the day, Giulia was one of the most organised and prepared clients and we thoroughly appreciated her attention to detail! All her outfits and jewellery changes were ironed and set ready, her food prep was all ready to go and every prop polished and shiny as could be.

The results speak for themselves!

Photography by Vinita Salomé




Together, Moran & I designed the architecture of the site, giving suggestions of the content and CTA’s so that the site made sense and created the right impression for visitors.

Giulia wrote the content herself with some hints on how to put yourself in your ideal client’s shoes. And together with a consulation with Moran, Giulia knows how to optimise her site.


As always, managing this project with Rebranding Boutique team was fun, highly organised and came in on time. The website was a dream to design and develop with all of the elements so beautifully choregraphed and executed. As was Giulia, who was such a pleasure to work with! Wishing you all the best with your new website Giulia!

“I highly recommend the Rebranding Boutique for exceptional website development. The team’s professionalism, expertise, and ability to bring my vision to life were outstanding. From the punctuality, helpfulness and personalized website design of Lisa, to the breathtaking photography by Vinita, and the beautiful logo design by Cigdem, every detail was handled with excellence. The SEO expertise provided by Moran was very valuable in optimizing my website for maximum visibility. I was also impressed by the team’s kindness and human touch throughout the collaboration. I highly recommend the Rebranding Boutique for their unique approach and impressive results.”

Giulia Schirru
May 21 2023

The team:

Lisa Hall


Vinita Salomé


Cigdem Guven


Moran Greenwald