Pecten BV

Project Description
Pecten came to us with a wish to update their branding and website to elevate their position in the Energy consultancy market.
We started with the branding, which was to be a tweak, as they really loved their existing logo, so Cigdem introduced some ideas to the brand and revamped the palette. We also asked Cigdem to create some illustrations for some of the pages to give a more professional feel to their story. Cigdem redesigned their PR material including creating templates for brochures and PowerPoint presentations as well as designing business cards and a selection of their brochures for print.
Next came the content where Claire crafted the copy to be inline with their businesses values and how the business wanted to explain and showcase their expertise. It was a real art to bring the content inline with the client's wishes, but we are so thankful that Claire and our client took the time to get the text on point!
Vinita and I arranged the photoshoot for early February. We had planned on inviting 10 of the consultants who were local in the Netherlands, but we had 16 consultants join us in the end and a energetic photoshoot ensued. We concentrated on capturing their story and created headshots for each consultant. We also organised a video call with some of the international consultants to bring them in on the excitement!
Once I had all of the elements, I developed the website with features such as a filterable consultant listing, job board including application form and wove the elements created by Cigdem and Vinita to bring the Pecten story alive.
Finally, Moran fused her SEO magic into the pages and the site went live on the 1st April!
This project was in collaboration with Cigdem, Vinita , Moran and Claire, together with the Pecten CEO, Gary Hays and I think the results speak for themselves. Thanks Pecten for trusting our small design agency with your rebrand!
Project Details
Client Pecten BV
Date 01.04.2025
Skills Project Management, Branding Corporate Identity, Branding Photography, SEO, Content writing & Web design
designs by Cigdem Guven
Branding
It is incredible the difference a small rebrand can make for a business identity. Cigdem softened the new font by introducing an upturned "e" and altering the spacing, and bringing a softer, more elegant colour pallet to the brand.



Branding photography shoot on location
Our process has been honed over the years of Vinita and I working together so we know the right steps to take to achieve the best results. Even with a group of 16 models and 2 assistants to support us!
Our shot list was long on this shoot and we narrowed down the list of locations to shoot at Spaces Den Haag. We hired a room for the day and also managed to find a few more rooms within the location that were suitable to create and shoot extra setups.
We were very thankful to have the extra help to manage this large group and plenty of snacks and tea and coffee on hand to keep everyone in the moment! Huge thanks to the consultants for being so patient with us whilst we choreographed the images we needed.
Take a look at these amazing results!
Photography by Vinita Salomé
Webdesign






SEO
Together, Moran & I designed the architecture of the site, giving suggestions of the content and CTA's so that the site made sense and created the right impression for visitors. Moran then worked her detective magic on the website to make sure that the ideal clients make it to Pecten's website.
"Lisa and her wonderful team did an excellent job on the revamping of our global consultancy’s website.
Despite only being allowed to ‘tweak’ the logo, colours and styling - which is like working with one hand behind your back - they produced something so fresh, new and modern that they could have been starting from scratch.
They listened, suggested, reworked and produced - all in the accelerated timeline which was agreed.
And not only the website, but the refresh extended to presentations, documents, brochures and posts.
Feedback internally and externally is tremendous. The website does what we wanted it to do and more.
And going forward it should be easy for us to update and modify the content where required.
I could not recommend Lisa and her team more highly!”
Dr Gary Hays
CEO Pecten BV
14.04.2025
The team:

Lisa Hall

Vinita Salomé

Cigdem Guven

Moran Greenwald

Claire Niven


































