OrthoServ

Project Description

Lemonberry led the end-to-end creative and digital development for OrthoServ, delivering a cohesive brand experience across photography, visual identity, product illustration, print, and web. The result was a unified, professional presence that reflected OrthoServ's expertise and built trust with its audience — from first impression through to the final website launch.

Project Details

Client OrthoServ
Date   01.09.2026
Skills  Branding Corporate Identity, Branding Photography & Web design

Photographs by Vinita Salomé

Process

  • Discovery — Understood OrthoServ's goals, audience, and requirements in detail
  • Strategy & Direction — Aligned on branding direction, photography needs, and site structure
  • Creative Production — Produced the photoshoot, branding, illustrations, and flyer design collaboratively, with regular check-ins
  • Web Design & Build — Designed and developed the website using the finalized brand and creative assets
  • Review & Refine — Ran feedback rounds to fine-tune the designs and site before launch
  • Launch — Took the website live, with final assets (branding, photography, illustrations, flyer) delivered for ongoing use

Branding photography shoot on location

We ran a dedicated photoshoot to capture high-quality, on-brand imagery for use across the website, marketing materials, and future campaigns. This included:

  • Planning and art direction aligned with OrthoServ's brand positioning
  • On-location photography (team, facility, products, and patient-facing imagery)
  • Image selection, editing, and retouching
  • Delivery of a curated image library for ongoing use
Photography by Vinita Salomé

Web Design

We designed and built the OrthoServ website, bringing together the branding, photography, and illustration work into a cohesive digital experience. This included:

  • Sitemap and structure planning
  • Wireframing and page layout design
  • Visual design of key pages (home, services/products, about, contact, and others)
  • Responsive design for desktop and mobile
  • Development and build on the agreed platform
  • Content integration (imagery, illustrations, copy)
  • Testing and launch support

The team:

Lisa Hall

Vinita-Salome-Photography

Vinita Salomé

Cigdem-Guven

Cigdem Guven