OrthoServ

Project Description
Lemonberry led the end-to-end creative and digital development for OrthoServ, delivering a cohesive brand experience across photography, visual identity, product illustration, print, and web. The result was a unified, professional presence that reflected OrthoServ's expertise and built trust with its audience — from first impression through to the final website launch.
Project Details
Client OrthoServ
Date 01.09.2026
Skills Branding Corporate Identity, Branding Photography & Web design



Photographs by Vinita Salomé
Process
- Discovery — Understood OrthoServ's goals, audience, and requirements in detail
- Strategy & Direction — Aligned on branding direction, photography needs, and site structure
- Creative Production — Produced the photoshoot, branding, illustrations, and flyer design collaboratively, with regular check-ins
- Web Design & Build — Designed and developed the website using the finalized brand and creative assets
- Review & Refine — Ran feedback rounds to fine-tune the designs and site before launch
- Launch — Took the website live, with final assets (branding, photography, illustrations, flyer) delivered for ongoing use

Branding photography shoot on location
We ran a dedicated photoshoot to capture high-quality, on-brand imagery for use across the website, marketing materials, and future campaigns. This included:
- Planning and art direction aligned with OrthoServ's brand positioning
- On-location photography (team, facility, products, and patient-facing imagery)
- Image selection, editing, and retouching
- Delivery of a curated image library for ongoing use
Photography by Vinita Salomé




Web Design
We designed and built the OrthoServ website, bringing together the branding, photography, and illustration work into a cohesive digital experience. This included:
- Sitemap and structure planning
- Wireframing and page layout design
- Visual design of key pages (home, services/products, about, contact, and others)
- Responsive design for desktop and mobile
- Development and build on the agreed platform
- Content integration (imagery, illustrations, copy)
- Testing and launch support
The team:

Lisa Hall

Vinita Salomé




