Beacon Global Group
Beacon Global wanted 5 brands to represent their main company Beacon Global Group, and their subsidiaries. This well known American brand is expanding to Europe, and so the client wanted to keep something of the old brand (a beacon) but give it a modern European look.
The 5 brand titles are:
- Beacon Global Group
- Beacon Global Advisers
- Beacon Global Property
- Beacon Global Advisors Network
- Beacon Global Insurance
The group decided to go with a traditional beacon brand and use colour to differentiate the subsidiary companies.
This design was by far my favourite design with its elegant yet simplistic style, but the client chose the beacon symbol to keep the original brand connection.