Alexandra Breeze Ceramics
Project Description
The redesign of Alexandra Breeze's website aimed to create a vibrant and user-friendly platform that showcased her custom-made ceramics, workshops, and membership offerings. This project focused on enhancing the visual identity and functionality of the site to better engage visitors and facilitate seamless navigation. By incorporating user feedback and modern design principles, the new website highlighted Alexandra's unique artistic vision and fostered a sense of community among her customers, ultimately driving sales and participation in her workshops and memberships. This project was in collaboration with Cigdem, Vinita and Moran.
Cigdem began the project by developing an extensive mood board for Alexandra, featuring a variety of concepts, fonts, symbols, and initial sketches. She then created additional sketches to illustrate potential shapes and designs, providing a clearer vision for the direction of the project.
Project Details
Client Alexandra Breeze
Date 24.10.2024
Skills Branding Corporate Identity, Branding Photography, SEO & Web design
designs by Cigdem Guven
Branding
Cigdem's creativity knew no bounds on this project! With so many amazing to designs to choose from, it wasn't easy to cut it down to one! Which one would you choose?
Branding photography shoot on location
Our process has been honed over the years of Vinita and I working together so we know the right steps to take to achieve the best results.
The half-day photoshoot at the client’s studio involved careful preparations to ensure everything ran smoothly. Prior to the shoot, a detailed shot list was created, outlining specific poses, setups, and key moments to capture that showcased Alexandra's custom-made ceramics, workshops and membership. On the day of the shoot, Alexandra made an outstanding effort to redecorate and prepare the studio, with the team optimising lighting and backgrounds to highlight Alexandra's process in detail. The client and her workshop crew were prepared with Alexandra's ceramics and any necessary props, allowing for quick transitions between shots. This thoughtful organisation contributed to a productive session, resulting in a collection of stunning images that truly reflected Alexandra's artistic vision.
Photography by Vinita Salomé
Webdesign
The website for Alexandra Breeze Ceramics was designed to ensure full functionality, featuring an online shop for selling her artwork, an online booking system for her workshops, and detailed information about her membership options. The design emphasises simplicity and user-friendliness, making it easy for visitors to navigate and engage with Alexandra's offerings.
SEO
Together, Moran & I designed the architecture of the site, giving suggestions of the content and CTA's so that the site made sense and created the right impression for visitors. Moran then worked her detective magic on the website to make sure that the ideal clients make it to Alexandra's website.
The content was written by Alexandra and Frans, and gives it a real authentic feel as it comes from Alexandra's heart and passion for the work that she creates and the process that she shares.
Working with the Rebranding Boutique team on this project was a joy! Everything was so well organised, designing and developing the website felt effortless, with all the elements coming together beautifully. Alexandra was an absolute delight to work with, making the whole experience even more enjoyable. Wishing you all the best with your new website, Alexandra! Can't wait to see it shine!
I recently had the pleasure of working with Lisa Hall from Lemonberry and her incredibly talented team—Cigdem Guven, Vinita Salomé, and Moran Greenwald—on the rebranding and redesign of my website, alexandrabreezecerami
Before working with Lisa, I struggled with how to present my brand online in a way that truly reflected my identity as a ceramic artist, and I felt my previous website didn’t effectively communicate my values or the unique nature of my work. I also felt overwhelmed by the technical aspects of design and SEO, unsure of how to improve my online presence without sacrificing authenticity.
Lisa immediately understood these pain points. From the very start, she demonstrated not only exceptional creativity but also a deep understanding of how to match my core message with a visual brand identity. She guided me step by step, ensuring that each phase of the redesign was clear and tailored to my vision.
Lisa’s design leadership was exceptional, and her collaborative approach ensured that the new website aligned perfectly with my goals. She resolved my uncertainty about SEO by ensuring the site was optimized for search engines, making it easier for my target audience to find me. I very much appreciated her clear focus on empowering creative businesses to express themselves authentically while ensuring a professional and effective online presence.
Cigdem’s creativity, Vinita’s stunning photography, and Moran’s technical expertise all worked in perfect harmony under Lisa’s leadership. I highly recommend Lisa and her team to anyone looking to elevate their brand and overcome the challenges of presenting themselves online with clarity, authenticity, and confidence.
The team:
Lisa Hall
Vinita Salomé
Cigdem Guven
Moran Greenwald
